Zillow announced this week that they had acquired listing syndication platform Postlets.
A visit to the Postlets website shows that it is now listed as a Zillow company. I am seeing this as another step in Zillow becoming the major real estate force nationwide. They have already become more searched than all other real estate sites.
Zillow, from my view, started their rise to fame in the real estate market by offering free evaluations as to what someone’s home was worth, most often in the early days, a long way from reality. But with more and more information coming into the platform those discrepancies have gotten smaller over time. What this addition will do is add more funneling to the Zillow platform.
Many Realtors® are using the Postlets for posting ads on platforms like CraigsList and BackPage. By doing this in the future, I can see Zillow getting more advertising revenue as the platform funnels more into Zillow. I could be a bit paranoid about this, but that is where I see this acquisition going.
I am offering to the Realtors® I deal with another way of posting to CraigsList, BackPage, Zillow, Trulia and other platforms with single property websites. This program uses a lot of the same sources, but keeps the referrals closer to the posting Realtor®.
If you are a Realtor® in Oregon, Washington or California, I would be happy to show you the program. I think it is the best platform around and lets the Realtor® keep control of the business.
Contact me today either through my e-mail or at 541-743-2966 for a demonstration of the future of online listings.